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Emotive Group Announces Debut of All-New

Jim Russell Championship Series at Infineon Raceway

New Owners Unveil 2008 Race Series Package and New Custom-Designed Formula Cars

Emotive Group, a London-based automotive marketing firm that produces high-profile manufacturer events and whose United States division operates a number of driving programs, today announced the launch of the all-new Jim Russell Championship Series (JRCS) -- the official racing series of the newly revamped Jim Russell Racing Drivers School at Infineon Raceway.

The series has been designed to identify and foster talent from the pool of competitors and Jim Russell graduates. Driven by a philosophy that a career in motorsports should be as merit-based as possible and not purely a financial equation, Emotive set out to create the best value equation currently available in motor racing.

In late 2006, Emotive purchased the Jim Russell Racing Schools from Infineon Raceway and renamed it Jim Russell Racing Drivers School. Infused with a $10 million capital investment and appointed with a new fleet of custom-designed formula cars, a talented staff of world-class racing instructors, a state-of-the art facility, and cutting-edge curriculum, Jim Russell Racing Drivers School is primed to emerge as the premier racing school in the world while providing an unsurpassed experience that caters to aspiring racing drivers, motorsports enthusiasts and thrill-seekers of all stripes.

The newly re-engineered Jim Russell program, from the racing school to the coaching in the Jim Russell Championship Series, emphasizes the importance of making every corner of every lap count and aims to instill an intense self-evaluation process so its drivers are best prepared to successfully evolve in their racing careers. A racing school first and foremost, Jim Russell is able to offer competitors a complete driver training program that will include instruction from some of the finest coaches in the world, technical instruction from industry leaders and educational seminars on a variety of topics and skills central to modern racecar driving. With its world-class coaching, fast and progressive racecars and state-of-the-art data acquisition technology, the Jim Russell Championship Series will take drivers through a steep learning curve and provide them with the tools to become complete, well-rounded racing drivers.

The custom-designed FJR-50 (Formula Jim Russell-50 years), the official car of the Jim Russell Championship Series, has been purpose-built to be the ideal learning platform for drivers. Based on Lola’s championship-winning B06-30 formula 3 car, the FJR-50 provides a modern, relevant link to the cars used at the top levels of motorsport with its carbon-fiber chassis, Pi Research delta data acquisition system, modern aerodynamics and scalable horsepower. The car exceeds FIA Formula 3 crash tests, thereby making it one of the safest racing platforms available. By training and racing in the FJR-50, drivers will be well-prepared for the upper levels of motorsport.

All series cars will be owned and prepared by the Jim Russell Racing Drivers School. Having the equipment under the supervision and care of the Jim Russell staff will ensure an equal platform for all and help control the costs associated with motor racing. Furthermore, equality among cars will place the emphasis of success on driver talent.

The Jim Russell Championship Series consists of eight race weekends throughout the 2008 calendar year, all run at Infineon Raceway. The series will have two competition classes -- the Championship Class for drivers aged 15 – 29 and the Masters Class for drivers aged 30 – 65 -- as well as a Rookie Cup open to all drivers that meet the requirements set forth in the 2008 JRCS Regulations. All drivers are required to complete at least two test days but are limited to a maximum of six days during the season. First-, second-, and third-place prizes will be awarded in each of the three individual championships.

Click to read "Jim Russell Championship Series Competitor Information"

For more information about the Jim Russell Championship Series, visit www.jimrussellusa.com